CTA & You

CTA’s New Ad Campaign

Wise words

Educators know that quality public schools make a better California for all of us, by creating opportunity and keeping communities strong. The CTA Media Fund’s new ad campaign helps spread that message.

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One of the print ads. The ads are translated into multiple languages and published in ethnic media to reach as broad an audience as possible.

Using insightful quotes from scholars and leaders, the radio, TV, social media and print ads remind the public about the value of public education and CTA’s ongoing advocacy of students, schools and communities. The ads and what they communicate are particularly timely in the current climate where students and educators are standing up for safe schools and optimal conditions to teach and learn.

Among the quotes:

Martin Luther King Jr., on public education: “It’s the road to equality and citizenship.”

Plato: “The direction in which education starts a person will determine their future in life.”

Helen Keller: “The highest result of education is tolerance.”

Nelson Mandela: “Education is the most powerful weapon which you can use to change the world.”

The print ads are translated into multiple languages and run in ethnic media, to reach as many people as possible. Watch and listen to the TV and radio ads in English and Spanish at youtube.com/CaliforniaTeachers.

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